Performance creative · Health & Wellness DTC

Performance creative · Health & Wellness DTC

Your awesome product, deserves awesome creatives.
(results follow)

Your awesome product, deserves awesome creatives.
(results follow)

Your awesome product, deserves awesome creatives.
(results follow)

I build research-backed static ads for wellness and beauty DTC brands. Every concept is engineered from buyer language, competitor gaps, and hook scoring — not vibes.

I build research-backed static ads for wellness and beauty DTC brands. Every concept is engineered from buyer language, competitor gaps, and hook scoring — not vibes.

Niel G.U3
Pavel M.U2
Evan S.U5
Matias B.U4
Nojus A.U1

99+ Who trust

Skirmantas Šernas

Performance Creative Strategist

// what research-backed creative actually looks like

Didier Lab · cold traffic · Meta

Didier Lab · cold traffic · Meta

This ad: €0.04 CPC · 26 purchases — Didier Lab, beauty DTC.

This ad: €0.04 CPC · 26 purchases — Didier Lab, beauty DTC.

Pain vs. Gain

Frames salon costs as a "loss" to make "0€" irresistible.

Scroll-Stop

Uses "messy" math and loud text to break the visual trance of polished feeds.

Trust Building

Addresses specific product flaws (sticky residue) to kill doubt instantly.

Instant Logic

Communicates the entire value prop faster than a video can load.

Trusted by many

DRAG ME

// work examples

Creatives that work

Creatives that work

// process

AI tells me what to make. I decide how to make it.

AI tells me what to make.
I decide how to make it.

01

01

Competitive intelligence

Competitive intelligence

Map every active ad in your category. Identify saturated angles and untouched gaps.

02

02

Buyer language

Buyer language

Map every active ad in your category. Identify saturated angles and untouched gaps.

03

03

Hook scoring

Hook scoring

Each concept is scored on pattern interrupt, specificity, and objection-handling before design.

04

04

Human design

Human design

AI tells me what to make. I decide how to make it. Type, crop, contrast — done by hand.

Most static ads are designed. Not engineered.

Volume-based agencies ship 40 variations a week and pray one wins. I run the opposite play: deep research, fewer concepts, each one built on buyer language, category gaps, and hook scoring before a single pixel is drawn.

// pricing

Five ways to work together.

Five ways to work together.

DIAGNOSTIC

Creative Audit

Find exactly what's killing your hook rate before spending another dollar.

$299

one-time

Existing ad teardown

Hook rate analysis

Angle gap map

20-min Loom delivery

Delivered in 2-3 days

Best for: brands unsure where their creative

is failing.

TEST BEFORE COMMITING

Starter Sprint

Find exactly what's killing your hook rate before spending another dollar.

$599

one-time

6 static ads · 3 angles

All Meta sizing variants

Competitor research brief

Hook rationale doc

1 revision round

30-day performance guarantee

Delivered in 5-7 days

Best for: brands testing a new strategist before committing.

RETAINER

Growth Retainer

Ongoing creative velocity with a strategist who tracks the results.

$1,100

/ month

12 statics/month · 4 angles

All Meta sizing variants

Monthly performance debrief 30 min

Competitive research refreshed monthly

2 revision rounds

Daily updates

Weekly strategy call (60 min.)

30-day guarantee on first batch

Best for: brands spending $3k–$15k/month on Meta.

Most popular

SCALING BRANDS

Scale Partner

High-velocity creative with a full strategic layer baked in.

$1,700

/ month

20 statics/month · 6 angles

Bold vs. safe concept testing built in

Weekly strategy call 60 min

Hook rate tracking dashboard

Creative rotation plan

First batch free

Daily updates

Best for: brands spending $15k+/month who need creative velocity.

PREMIUM TIER

Creative System Build

Not more statics — a different value structure entirely. Your permanent creative infrastructure, built once, owned forever.

$3,200

one-time · you own everything

Brand creative playbook

Angle + hook bank

25 statics across 6 tested angles

90-day creative calendar

Buyer persona map

Objection framework

Daily updates

Weekly strategy call 60 min

Best for: brands that want to own their creative infrastructure permanently.

Most popular

// why not an agency

Agencies vs. working with me

Agencies vs. working with me

Agency

$2,500–5,000/month

You're 1 of 40 clients

Account manager plays telephone between you and the designer

6-month lock-in contracts

Generic angles, any niche

Results are their discretion — no guarantee

Working with me

$599–1,700/month

Max 4 active clients total

The strategist thinking about your brand is the one building your ads

Month-to-month after month 2

Health, wellness, and beauty DTC only

30-day performance guarantee on every first batch

"If your first batch doesn't outperform your current creative in 30 days,

I rebuild it free."

"If your first batch doesn't outperform your current creative in

30 days,

I rebuild it free."

No agency will write this. That's the point.

No agency will write this. That's the point.

// common questions

Do you manage the ad campaigns as well?

What if I don't have existing creative to compare against?

How long does a batch take to deliver?

Why do you only work with health and wellness brands?

Can I cancel my retainer anytime?

What do I need to provide to get started?

Ready to stop guessing why your ads aren't converting?

Ready to stop guessing why your ads aren't converting?

20-minute call. No pitch.

I'll look at your current creative and tell you exactly what I'd change — for free.

20-minute call. No pitch.

I'll look at your current creative and tell you exactly what I'd change — for free.

Skir Ads

Skir Ads

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